I am an experienced, full-stack Developer Advocate and DeveloperRelations professional passionate about engaging with developers, Product Management, AR/PR, and Marketing, and creating code samples and demos, running workshops, community building, and presenting at conferences to help organizations grow developer adoption of their product. I specialize in Cloud Computing, Platform as a Service, mobile and XR apps, and API platforms.

 

Work Experience


Founder and Principal

Jun 2020 - Present

I founded the DevRel Collective as a way to offer Developer Relations consulting services to clients to help them grow adoption, enablement, and retention

  • Write code samples, blogs, and tutorials using client’s technology

  • Create demos for analyst activities and GTM press launches

  • SE enablement programs

  • Persona definition, message houses and positioning, and mapping developer lifecycles

Head of Developer Relations

Jan 2023 - Nov 2023

Lead a team of developer advocates to grow adoption of avatar system in gaming studios

  • Define and measure developer lifecycle and milestones

  • Implement onboarding nurture flows

  • Creation of developer docs, learning portal, and code samples and tutorials

Head of Developer Relations

Oct 2022 - Dec 2023

Responsible for launching new Developer platform, ThoughtSpot Anywhere

  • Create end-to-end Developer portal, developers.thoughtspot.com

  • Write tutorials and code samples, and interactive Playground

  • Product management for industry event and analyst demos and SE enablement

  • Establish partnerships with leading Modern Data Stack players to grow developer awareness

  • Define KPIs and success metrics to measure developer adoption and retention

  • Launch developer community, meetup, and workshop programs.

  • Pre and post sales strategic customer architecture support

Sr. Dir, Platform & Developer Marketing

Oct 2018 - Jun 2020

Lead team to bring Twilio Platform serverless runtime environment and developer tools to market

  • Owned keynote presentation for annual Signal, developer conference, and roadshows

  • Creation of platform messaging, narrative, and GTM launches

  • Creation of key demos for events, analyst activities, and SE enablement workshops

  • Launch CodeExchange, a repository of searchable code samples and demos

  • Product manager for event and workshop demos, API client libraries, CLI, and SE demo repository

  • Pre and post sales strategic customer architecture support

Sr. Dir, Developer Evangelism

Oct 2008 - October 2018

Lead team of developer evangelists responsible for growing developer community to over 3 million developers

  • Code samples, demos, tutorials, learning paths, workshops, webinars, and presentations

  • Enablement programs for Platform SEs

  • Key enterprise customer pre-sales support

  • Establish and measure developer KPIs, metrics, and lifecycle milestones

  • Owned Developer keynote, and developer content track, for annual Dreamforce Conference, and roadshows

  • Implement community-led ambassador programs to scale content creation pipeline.

  • roduct manager for event and analyst demos, developer SDKs, and open source contributions to developer repositories

  • Pre and post sales strategic customer architecture support

 

Education


  • B.Sc. Organizational Leadership & Behavior, Mountain State University

  • Grad. Dip. Information Technology, Swinburne University

 

2005

2002

Technologies & Languages


  • Languages: Swift, React, Python, Ruby, Node.js, Java, JavaScript,

  • Technologies: Postgres, AWS, Salesforce, GCP, Firebase, Heroku, Snowflake, Git

  • Other: UML, OO, Data Structures, Serverless and Microservices, Figma, HubSpot

 

Portfolio